Ravneet: Founder of Simply Rav’s Cupcakes #EastLondonStartupKid

ravs cake

Ravneet is just sweet and awesome like her cupcakes! We recently ordered some for the Makers Academy 2nd birthday and they went down a treat! Here she talks about her mini cupcake empire!

What is your name?

Ravneet Kaur Nandhra

Age: 24

Social media: Twitter Instagram, Facebook

Elevator Pitch on your business: Custom made cupcakes for any occasion

What are your plans for Ravs Cupcakes?

The business isn’t very busy at the moment, but I am hoping that through social media and advertising I can help boost the cupcake sales. I am also looking into expanding the cupcakes to bigger celebration and wedding cakes. Before doing this I would like to maybe do a few cake making/decorating courses to help further my baking skills.

When did you first start out? How did you get into Baking? 

I have always loved baking. Some of my oldest memories as a child include baking with my mum and brothers. However, it was only about three years ago that I developed a liking to making cupcakes. Baking very often meant that I would take cakes to work and university, where fellow colleagues and students would complement my baking and also order cakes for their families and friends. That was when I thought…this could go somewhere.

Do you ever see this becoming your full time job?

I do sometimes like to think that I would love have a cake shop or stall one day. However, I feel there is always something holding me back. Whether it’s financially or practicality, there are always things playing on my mind whether I should or not. Saying that, I am very happy doing it as a business on the side, where I can escape from the mundane everyday to bake some cakes, and experiment with new designs and flavors.

How do you manage this business with your day job? What is your day job?

I am currently working in retail at the moment, at the Nike Store in Stratford Westfields. I work part time so I always have plenty of time in between to bake for orders and experimenting. As well as the baking, I am also trying other ways to help boost the business, such as slowly piecing together a website and designing flyers. I have a little niece now as well who I am always more than happy to baby sit when I’m free

What has been your biggest challenge? What has been your biggest highlight?

The biggest challenge for me has been to gain confidence in the business and myself. I have always been told that I have a great product and a business that has high prospects. However, I still need to build on that confidence, and constantly tell myself that I can do this. I have a great family behind me, who is always willing to help wherever I need them, even if it’s washing up after I’ve been baking all day. I don’t think there is a particular highlight that stands out. Whenever I get feedback about my cupcakes its always a little highlight.

What advice would you give to other people hoping to start up a hobby?

If there’s something you love doing…just do it…and keep doing it! With a hobby, you have to something to escape to. A hobby never something you HAVE to do, you do it because you WANT to. From experience and talking to a lot of people in the same situation, it’s not always easy to find a well paying full time career that coincides with your hobby. What does a #startupkid mean to you? #startupkid to me sounds like someone who’s about to start fresh. We are all kids at heart, so it doesn’t matter when you decide to begin a startup.

What tools and resources would you recommend?

As cheesy as it sounds, I am a huge fan a googleing. Whenever I am out of ideas, or just need a bit on inspiration for an experimenting session, I just hop onto Google and look for images and recipes. I am a person who likes to do and make things, and am a visual/practical learner. Recently I went to a cake show where there were live demonstrations of cake making and decorating, as well as a lot of like-minded bakers to talk to. Shows like theses are great resources, and if there is anything of the kind that suits your interests and hobbies I would definitely recommend you check them out.

Who inspires you the most?

As I mentioned before that I would one day like to have a cake shop, I have always looked up to current cakes shops. An example would be Lolas cupcakes, which also started off very small, and is now well known all over the UK. I too hope to have a well known cupcake brand in the future, and knowing that its been done before, I hope I can do it even bigger and better!